how we WERK

Every independent business owner needs the time and space to talk through their vision with someone who knows how to actively listen. We serve all business owners who have taken a leap of faith to do the work they care about and we have designed our services to meet you wherever you are. 

Your brand is your story unfolding across all customer touch points.

Jonah Sachs

READY TO WERK WITH US?

If you want to create your brand or have a brand that you want to take to the next level, let’s werk! This is our brand coaching model, designed to give you our full attention while we work with you through each phase of your brand strategy, brand planning, creative development and execution.

The true value of doing this work with us is in our listening power. In each session, we talk with you through your ideas, while listening to you and devoting our expertise to shaping what we hear. In each session, we will co-create with you to transform what you know and what we learn into the gold that will attract your audience.

This package includes 10 one-to-one virtual sessions with us. The end deliverable is a solid brand platform, go-to-market strategy, creative brief and an introduction to the creative and execution team that will bring your brand to life.

SESSIONS with you

1. Brand Audit & Discovery

2. Target Audience Deep Dive

3. Target Audience Journey Funnel

4. Competitive Review and Positioning

5. Brand Platform

6. Brand Pillars & Key Messaging

7. Communications Channel Plan

8. Quarterly Marketing Plan

9. Content Strategy

10. Creative Brief

Based on the communications plan and content strategy we develop with you, we will put together the creative team that has the skills and expertise to bring your brand to life. This includes the following areas of creative expertise:

  • Graphic design

  • Photography/Videography

  • Copywriting

  • Website design & development

Once we have your visual identity, creative assets and content ready, we make sure that you are paired up with the experts who will execute your go-to-market strategy. This includes the following areas of creative expertise:

  • Social Media Management

  • Digital Media and Ad Buying

  • CRM Set Up and Management

  • SEO Optimization

Book a Discovery Call

THE WERKS

Want us to do all of this brand work for you? Let us take the strategic process off your shoulders and show you the way forward.

We call this The WERKS because we essentially do everything for you, from getting to know your target audience, understanding your competition, writing your unique value proposition, developing your brand platform, creating your key communication pillars, your channel plan and your go-to-market strategy.

This starts with a Brand Discovery WERKSHOP with you and your team to kick things off. Then we research, strategize, position, write and create so that all you have to do is wait for us to present our work.

Once we have your feedback and final approval, we lead the creative team and execution team to bring it all to life for you. You have to love your brand, so our guarantee with this approach is that we won’t stop until you do.

Book a Discovery Call

WERK PROCESS

KNOW

  • How did it all start for you? Did you grow up in a family business that you’re now taking over? Did you begin your career in something that prompted you to shift gears and step into what you are now doing? Was this business that you’ve started a divine calling, an answer to your hopes and dreams? Were you inspired by something that happened to you early on in your childhood or a former mentor? Whatever the reason is, the genesis of your journey matters. It’s the root of your why and the anchor of your unique truth.

  • Who do you serve? Do you know who they are? What they are like? What they care about? Where they hang out? What their hobbies are? What they read? What keeps them up at night? Do you know their pain points and what they desire? Most of us think we know all of this until we sit down to answer these questions. We run on the assumptions we’ve made about them as opposed to the insights we can glean from doing the research. Success comes when we get up close and personal with our audience to better understand who they are and why they need and want what we have to offer. That’s when the magic happens. That’s when our brands WERK.

  • Who is doing what you do? Who are they? Where are they? What do they offer? What is their story? What is their advantage? Why are they successful? What do they need to work on? How are they marketing themselves? What are people saying about them? The truth is, no one on the planet likes doing the work of creeping their competition. It can be intimidating, depressing, and the cause of much anxiety. If done properly though, this work is one of the most important parts of getting to know yourself and your difference. It’s not about comparing yourself, judging others or trying to fit in. This work is about knowing the playing field so you can take your rightful space within it and continue to hone in on, protect and nurture your unique purpose for being there.

  • Who are your friends in this business you run? Who supports you, promotes you, has your back when you’re not in the room? Are there other business owners in your network who champion what you do and can benefit from sharing you with their audience? Do you know influencers who can shine a light on what you do? Your network as an independent business owner is your greatest marketing asset, and knowing how to WERK that network is everything.

DEFINE

  • the “what” and “how” of your business

  • the “why” of your business

  • what you stand for and uphold

  • what your audience trusts you for

  • the unique traits of your brand

  • how your brand makes people feel

  • the soul of your brand articulated in an unparalleled statement or phrase